In our quest to teach salespeople how to be the buyer and hook the trade whether they buy a car from you or not, we met Abraham Perez, Manager at CDJR North Savannah Step one Automotive.
Abraham was brought on as a sales/Internet Manager and had so much success using our scripts for getting more trades. He's now transformed his position into the KBB/Instant cash offer manager and awards his customers with oversized checks and spreads those memories on Facebook. Many of those customers that come in just to sell end up buying of course, and it's created quite a buzz in revenue for the store and for Abraham!
Abraham is inspirational and we wanted to sit down and learn from him in this episode of Fired Up!